The Big Dealership Squeeze of Spring 2023.
The automotive industry is no stranger to economic turmoil. In 2008, the world witnessed a global financial crisis that rocked the auto industry and forced several car manufacturers and dealerships to shut down. While the industry has recovered in recent years, we believe that another financial crisis is looming, and the car dealership space will […]
The Rise & Fall of the American Car Dealership
The rise of the car dealership model has been a boon for the automotive industry. In recent years, stimulus checks and other factors have led to an increase in the number of people buying cars. However, saving money on a car purchase is still a top priority for many consumers. This is where the current […]
Why independent dealers need to prepare for a slower 2023
Not very many vendors have been discussing the shift in customer profile & sentiment that’s been seen at many dealerships across the country. It’s better to claim ignorance than to take the blinders off and focus on the facts, which are quite daunting. However, reality is beginning to set fourth in for many family owned independent […]
The Auto Loan Crisis of 2022
The pandemic has changed how consumers buy products, services, and just about everything under the sun. Just about every industry has been affected, from manufacturing all the way to membership businesses like gyms, salons, and things of the sort. However, there’s a new pandemic on the verge of changing the economic climate for the next […]
What are Auto Leads?
Before independent car dealers were a big thing, people would have to go directly to the manufacture to buy a brand new vehicle, of course if you knew anyone with a used vehicle for sale, that could be a great way to purchase one as well. But with the automotive industry exploding, and demand for […]
What’s going on in the car market? September 2022
So we just ended a worldly pandemic, and are about to exit what his plagued the automotive industry for over two years now, the chip shortage. If you’ve been living under a rock, you wouldn’t of heard of such a thing. However, if you work in the auto industry, have recently attempted to search for […]
Digital Marketing for Car Dealerships in 2023
As an Automotive Company or Dealer, your goal is to reach more customers, sell cars, maintain a competitive edge, and expand your business. However, we live in a time when accessibility is becoming increasingly difficult. Your automotive digital marketing strategies should motivate potential car buyers. Your staff members should actively support your brand to assist […]
Car Dealership Marketing Ideas – Affordable & Effective
For any car dealership, an automotive marketing campaign is necessary. If a car dealership correspondingly can promote itself effectively, it will have a consistent amount of car sales & hopefully higher-than-average sales volume. If a dealership fails to employ all of these automotive marketing strategies correctly, it could make a break your dealerships longevity (frankly). […]
Automotive Digital Marketing – 10 Secrets in 10 Minutes!
People looking for new car deals in newspapers are a story from the past! It was some 15 or 20 years ago that unattractive ads were placed in papers to buy or sell a car. Today the world of buying and selling, be it a car or any other thing, has moved into a digital […]
Marketing for Car Dealers – The Hard Truth
The truth about marketing for car dealers is – it can be an expensive mistake, and unnecessary. You might have to pay for ads, content creation, training somebody for the position, or maybe you’ve outsourced it to a Marketing Agency. Or perhaps you’re buying lead lists you have no ownership or control over. Whatever the […]