Car Dealership Marketing Ideas – Affordable & Effective
The car dealership marketing ideas listed below will help you hone your dealers online and offline visibility. Think of this as a cheat sheet – sorta like spark notes for dealership marketing. 1. Use Automotive Lead Nurturing Campaigns to Reach the Right Audience Most dealerships have moderate branding and promotion budgets, but it is not […]
Digital Marketing for Car Dealerships in 2024
Digital Marketing for Car Dealerships in 2024 As an Automotive Company or Dealer, your goal is to reach more customers, sell cars, maintain a competitive edge, and expand your business. However, we live in a time when accessibility is becoming increasingly difficult. Your automotive digital marketing strategies should motivate potential car buyers. Your staff members […]
Car Tariffs: How They Impact Prices and What You Need to Know
Car Tariffs: How They Impact Prices and What You Need to Know Car tariffs might not be a hot topic at the dinner table, but they’re a major force behind what you end up paying at the dealership. Whether you’re eyeing a brand-new vehicle or just curious about why prices are climbing, understanding car tariffs […]
The Big Dealership Squeeze of Spring 2024.
The automotive industry is no stranger to economic turmoil. In 2008, the world witnessed a global financial crisis that rocked the auto industry and forced several car manufacturers and dealerships to shut down. While the industry has recovered in recent years, we believe that another financial crisis is looming, and the car dealership space will […]
Arbor Welcomes Mark, Owner of Lunde Auto Sales, as Client Success Lead!
Arbor Advertising Welcomes Mark Lunde as Client Success Lead We’re thrilled to announce that Mark Lunde has officially joined the Arbor Advertising team as our new Client Success Lead. Mark’s journey with us is a special one, rooted in trust, collaboration, and a shared commitment to results. Four years ago, Mark first came across Arbor […]
The Auto Loan Crisis of 2024
The Auto Loan Crisis of 2024 The pandemic has changed how consumers buy products, services, and just about everything under the sun. Just about every industry has been affected, from manufacturing all the way to membership businesses like gyms, salons, and things of the sort. However, there’s a new pandemic on the verge of changing […]
The Rise & Fall of the American Car Dealership
The rise of the car dealership model has been a boon for the automotive industry. In recent years, stimulus checks and other factors have led to an increase in the number of people buying cars. However, saving money on a car purchase is still a top priority for many consumers. This is where the current […]
Why independent dealers need to prepare for a slower 2024
Not very many vendors have been discussing the shift in customer profile & sentiment that’s been seen at many dealerships across the country. It’s better to claim ignorance than to take the blinders off and focus on the facts, which are quite daunting. However, reality is beginning to set fourth in for many family […]
What’s going on in the car market? September 2022
What’s going on in the car market? September 2022 So we just ended a worldly pandemic, and are about to exit what his plagued the automotive industry for over two years now, the chip shortage. If you’ve been living under a rock, you wouldn’t of heard of such a thing. However, if you work in […]
Marketing for Car Dealers – The Hard Truth
The truth about marketing for car dealers is – it can be an expensive mistake, and unnecessary. You might have to pay for ads, content creation, training somebody for the position, or maybe you’ve outsourced it to a Marketing Agency. Or perhaps you’re buying lead lists you have no ownership or control over. Whatever […]