The U.S. Dealership Market: Tax Season Challenges in 2024
Tax season comes around yearly, bringing familiar trends and fresh obstacles for car dealerships nationwide. This year echos last year’s patterns, with some dealers seeing surges in new vehicle sales due to attractive rebates, while others confront issues like low stock, static interest rates, and struggles getting buyers approved. Tax Season’s Impact on Dealerships Many […]
Digital Marketing for Car Dealerships in 2024
Digital Marketing for Car Dealerships in 2024 As an Automotive Company or Dealer, your goal is to reach more customers, sell cars, maintain a competitive edge, and expand your business. However, we live in a time when accessibility is becoming increasingly difficult. Your automotive digital marketing strategies should motivate potential car buyers. Your staff members […]
The Big Dealership Squeeze of Spring 2024.
The automotive industry is no stranger to economic turmoil. In 2008, the world witnessed a global financial crisis that rocked the auto industry and forced several car manufacturers and dealerships to shut down. While the industry has recovered in recent years, we believe that another financial crisis is looming, and the car dealership space will […]
Arbor Welcomes Mark, Owner of Lunde Auto Sales, as Client Success Lead!
Arbor Advertising Welcomes Mark Lunde as Client Success Lead We’re thrilled to announce that Mark Lunde has officially joined the Arbor Advertising team as our new Client Success Lead. Mark’s journey with us is a special one, rooted in trust, collaboration, and a shared commitment to results. Four years ago, Mark first came across Arbor […]
What’s going on in the car market? September 2022
What’s going on in the car market? September 2022 So we just ended a worldly pandemic, and are about to exit what his plagued the automotive industry for over two years now, the chip shortage. If you’ve been living under a rock, you wouldn’t of heard of such a thing. However, if you work in […]
Automotive Lead Providers: 5 Best Options for your Dealership
Automotive Lead Providers: 5 Best Options The pursuit of a good automotive lead provider can often feel like a perilous journey through a swamp of uncertainty, but we’ve emerged from the abyss with a beacon of hope! We’ve compiled a list of the finest automotive lead providers, like a treasure map leading you to the […]
Why independent dealers need to prepare for a slower 2024
Not very many vendors have been discussing the shift in customer profile & sentiment that’s been seen at many dealerships across the country. It’s better to claim ignorance than to take the blinders off and focus on the facts, which are quite daunting. However, reality is beginning to set fourth in for many family […]
Marketing for Car Dealers – The Hard Truth
The truth about marketing for car dealers is – it can be an expensive mistake, and unnecessary. You might have to pay for ads, content creation, training somebody for the position, or maybe you’ve outsourced it to a Marketing Agency. Or perhaps you’re buying lead lists you have no ownership or control over. Whatever […]
Car Dealership Marketing Ideas – Affordable & Effective
The car dealership marketing ideas listed below will help you hone your dealers online and offline visibility. Think of this as a cheat sheet – sorta like spark notes for dealership marketing. 1. Use Automotive Lead Nurturing Campaigns to Reach the Right Audience Most dealerships have moderate branding and promotion budgets, but it is not […]