Marketing for Car Dealers – The Hard Truth

Auto Leads, Subprime Auto Leads, and Buyback Leads

  The truth about marketing for car dealers is – it can be an expensive mistake, and unnecessary. You might have to pay for ads, content creation, training somebody for the position, or maybe you’ve outsourced it to a Marketing Agency. Or perhaps you’re buying lead lists you have no ownership or control over. Whatever […]

Why independent dealers need to prepare for a slower 2024

Not very many vendors have been discussing the shift in customer profile & sentiment that’s been seen at many dealerships across the country.   It’s better to claim ignorance than to take the blinders off and focus on the facts, which are quite daunting. However, reality is beginning to set fourth in for many family […]

What’s going on in the car market? September 2022

What’s going on in the car market? September 2022 So we just ended a worldly pandemic, and are about to exit what his plagued the automotive industry for over two years now, the chip shortage. If you’ve been living under a rock, you wouldn’t of heard of such a thing. However, if you work in […]