Marketing for Car Dealers – The Hard Truth

  The truth about marketing for car dealers is – it can be an expensive mistake, and unnecessary. You might have to pay for ads, content creation, training somebody for the position, or maybe you’ve outsourced it to a Marketing Agency. Or perhaps you’re buying lead lists you have no ownership or control over. Whatever […]

The Auto Loan Crisis of 2024

The Auto Loan Crisis of 2024 The pandemic has changed how consumers buy products, services, and just about everything under the sun. Just about every industry has been affected, from manufacturing all the way to membership businesses like gyms, salons, and things of the sort. However, there’s a new pandemic on the verge of changing […]

What’s going on in the car market? September 2022

What’s going on in the car market? September 2022 So we just ended a worldly pandemic, and are about to exit what his plagued the automotive industry for over two years now, the chip shortage. If you’ve been living under a rock, you wouldn’t of heard of such a thing. However, if you work in […]

Why the CARS Rule Stalled – And Why Dealerships Should Be Worried in 2025

Why the CARS Rule Stalled – And Why Dealerships Should Be Worried in 2025 Car dealerships are in for a turbulent 2025. The Federal Trade Commission’s (FTC) Combating Auto Retail Scams (CARS) Rule was designed to crack down on shady dealership tactics like bait-and-switch pricing and hidden fees. It was supposed to bring much-needed transparency […]

Automotive Digital Marketing – 10 Secrets in 10 Minutes!

People looking for new car deals in newspapers are a story from the past! It was some 15 or 20 years ago that unattractive ads were placed in papers to buy or sell a car. Today the world of buying and selling, be it a car or any other thing, has moved into a digital […]