Why independent dealers need to prepare for a slower 2024

Not very many vendors have been discussing the shift in customer profile & sentiment that’s been seen at many dealerships across the country.   It’s better to claim ignorance than to take the blinders off and focus on the facts, which are quite daunting. However, reality is beginning to set fourth in for many family […]

Car Dealership Marketing Ideas – Affordable & Effective

The car dealership marketing ideas listed below will help you hone your dealers online and offline visibility. Think of this as a cheat sheet – sorta like spark notes for dealership marketing. 1. Use Automotive Lead Nurturing Campaigns to Reach the Right Audience Most dealerships have moderate branding and promotion budgets, but it is not […]

Car Tariffs: How They Impact Prices and What You Need to Know

Car Tariffs: How They Impact Prices and What You Need to Know   Car tariffs might not be a hot topic at the dinner table, but they’re a major force behind what you end up paying at the dealership. Whether you’re eyeing a brand-new vehicle or just curious about why prices are climbing, understanding car […]