Digital Marketing for Car Dealerships in 2024
Digital Marketing for Car Dealerships in 2024 As an Automotive Company or Dealer, your goal is to reach more customers, sell cars, maintain a competitive edge, and expand your business. However, we live in a time when accessibility is becoming increasingly difficult. Your automotive digital marketing strategies should motivate potential car buyers. Your staff members […]
The Rise & Fall of the American Car Dealership
The rise of the car dealership model has been a boon for the automotive industry. In recent years, stimulus checks and other factors have led to an increase in the number of people buying cars. However, saving money on a car purchase is still a top priority for many consumers. This is where the current […]
Why the CARS Rule Stalled – And Why Dealerships Should Be Worried in 2025
Why the CARS Rule Stalled – And Why Dealerships Should Be Worried in 2025 Car dealerships are in for a turbulent 2025. The Federal Trade Commission’s (FTC) Combating Auto Retail Scams (CARS) Rule was designed to crack down on shady dealership tactics like bait-and-switch pricing and hidden fees. It was supposed to bring much-needed transparency […]
Car Dealership Marketing Ideas – Affordable & Effective
The car dealership marketing ideas listed below will help you hone your dealers online and offline visibility. Think of this as a cheat sheet – sorta like spark notes for dealership marketing. 1. Use Automotive Lead Nurturing Campaigns to Reach the Right Audience Most dealerships have moderate branding and promotion budgets, but it is not […]
Car Buyer Leads: How to Generate and Convert More Sales
Car buyer leads are essential for any automotive dealership looking to increase sales and revenue. These leads are potential customers who have shown interest in purchasing a car, making them valuable prospects for dealerships. Generating high-quality leads is a crucial aspect of automotive marketing, and it requires a strategic approach to achieve success. At Arbor […]
The U.S. Dealership Market: Tax Season Challenges in 2024
Tax season comes around yearly, bringing familiar trends and fresh obstacles for car dealerships nationwide. This year echos last year’s patterns, with some dealers seeing surges in new vehicle sales due to attractive rebates, while others confront issues like low stock, static interest rates, and struggles getting buyers approved. Tax Season’s Impact on Dealerships Many […]
Car Buyer Leads: How to Generate and Convert More Sales
Car Buyer Leads: How to Generate and Convert More Sales Car buyer leads are essential for any automotive dealership looking to increase sales and revenue. These leads are potential customers who have shown interest in purchasing a car, making them valuable prospects for dealerships. Generating high-quality leads is a crucial aspect of automotive marketing, and […]