Marketing for Car Dealers – The Hard Truth
The truth about marketing for car dealers is – it can be an expensive mistake, and unnecessary. You might have to pay for ads, content creation, training somebody for the position, or maybe you’ve outsourced it to a Marketing Agency. Or perhaps you’re buying lead lists you have no ownership or control over. Whatever […]
Why the CARS Rule Stalled – And Why Dealerships Should Be Worried in 2025
Why the CARS Rule Stalled – And Why Dealerships Should Be Worried in 2025 Car dealerships are in for a turbulent 2025. The Federal Trade Commission’s (FTC) Combating Auto Retail Scams (CARS) Rule was designed to crack down on shady dealership tactics like bait-and-switch pricing and hidden fees. It was supposed to bring much-needed transparency […]
The U.S. Dealership Market: Tax Season Challenges in 2024
Tax season comes around yearly, bringing familiar trends and fresh obstacles for car dealerships nationwide. This year echos last year’s patterns, with some dealers seeing surges in new vehicle sales due to attractive rebates, while others confront issues like low stock, static interest rates, and struggles getting buyers approved. Tax Season’s Impact on Dealerships Many […]
Automotive Digital Marketing – 10 Secrets in 10 Minutes!
People looking for new car deals in newspapers are a story from the past! It was some 15 or 20 years ago that unattractive ads were placed in papers to buy or sell a car. Today the world of buying and selling, be it a car or any other thing, has moved into a digital […]
Car Buyer Leads: How to Generate and Convert More Sales
Car buyer leads are essential for any automotive dealership looking to increase sales and revenue. These leads are potential customers who have shown interest in purchasing a car, making them valuable prospects for dealerships. Generating high-quality leads is a crucial aspect of automotive marketing, and it requires a strategic approach to achieve success. At Arbor […]
Automotive Lead Providers: 5 Best Options for your Dealership
Automotive Lead Providers: 5 Best Options The pursuit of a good automotive lead provider can often feel like a perilous journey through a swamp of uncertainty, but we’ve emerged from the abyss with a beacon of hope! We’ve compiled a list of the finest automotive lead providers, like a treasure map leading you to the […]