Why independent dealers need to prepare for a slower 2024

Not very many vendors have been discussing the shift in customer profile & sentiment that’s been seen at many dealerships across the country.   It’s better to claim ignorance than to take the blinders off and focus on the facts, which are quite daunting. However, reality is beginning to set fourth in for many family […]

The Auto Loan Crisis of 2024

The Auto Loan Crisis of 2024 The pandemic has changed how consumers buy products, services, and just about everything under the sun. Just about every industry has been affected, from manufacturing all the way to membership businesses like gyms, salons, and things of the sort. However, there’s a new pandemic on the verge of changing […]

Marketing for Car Dealers – The Hard Truth

  The truth about marketing for car dealers is – it can be an expensive mistake, and unnecessary. You might have to pay for ads, content creation, training somebody for the position, or maybe you’ve outsourced it to a Marketing Agency. Or perhaps you’re buying lead lists you have no ownership or control over. Whatever […]