The Rise & Fall of the American Car Dealership

The rise of the car dealership model has been a boon for the automotive industry. In recent years, stimulus checks and other factors have led to an increase in the number of people buying cars. However, saving money on a car purchase is still a top priority for many consumers. This is where the current […]

Car Dealership Marketing Ideas – Affordable & Effective

The car dealership marketing ideas listed below will help you hone your dealers online and offline visibility. Think of this as a cheat sheet – sorta like spark notes for dealership marketing. 1. Use Automotive Lead Nurturing Campaigns to Reach the Right Audience Most dealerships have moderate branding and promotion budgets, but it is not […]

Why the CARS Rule Stalled – And Why Dealerships Should Be Worried in 2025

Why the CARS Rule Stalled – And Why Dealerships Should Be Worried in 2025 Car dealerships are in for a turbulent 2025. The Federal Trade Commission’s (FTC) Combating Auto Retail Scams (CARS) Rule was designed to crack down on shady dealership tactics like bait-and-switch pricing and hidden fees. It was supposed to bring much-needed transparency […]

Car Buyer Leads: How to Generate and Convert More Sales

Car buyer leads are essential for any automotive dealership looking to increase sales and revenue. These leads are potential customers who have shown interest in purchasing a car, making them valuable prospects for dealerships. Generating high-quality leads is a crucial aspect of automotive marketing, and it requires a strategic approach to achieve success. At Arbor […]